Patricia Butler Consulting

I want a business to have a sense of place. By that, I mean I want a business environment to make its clients feel comfortable and attached to its space. In other words, when a new client drives to a business, he or she immediately feels welcomed. Signage, parking, entryways – all clearly point the visitor to the destination. And then, once the visitor/client opens the door, he/she receives and easily interprets the non-verbal messages the office or store sends out. The visitor opens the door, sighs, and non verbally says: “I’m here. I know where to stand or go and I feel welcomed.” Do most businesses do this? Consider the effects this would have on clients. I think it is worth trying to achieve – a sense of place for every business.