Patricia Butler Consulting

A perceptive business owner needs to take the time to walk into his/her office, store or restaurant and discover firsthand what customers will see, feel, hear and smell.  Unfortunately, an owner often finds it hard to be objective and ruthlessly critical about his/her business.  But, first impressions are powerful influences and a savvy business owner must create an environment that sincerely and consistently welcomes potential and established customers.  Often a good site analysis by an objective observer ends up confirming what a business owner ‘kind of’ knows, but hasn’t been able to pinpoint or address.  It is the little things that count because today’s customers are choosing more deliberately and carefully.