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Websites and beyond

When creating a website, many people overlook an important and obvious element that contributes to their businesses’ credibility – grammatical correctness! I’m amazed at the common errors I see. If a business doesn’t care enough about proofreading its website content, then how likely will it be to attend to the details for a paying customer? But, a website is only one method of communication, and as a wise marketer − Harry Beckwith − said, “All communicating is marketing!”

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